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Finding Brave

Feb 20, 2020

Thank you for listening to our Finding Brave show, ranked in the Top 100 Apple Podcasts in Careers!

“It’s relationships, right? How do we build relationships with prospective employees, with the media, with our prospective business owners? A lot of it starts with understanding your narrative, and the story you’re telling.” - Shama Hyder

In today’s business world, your reputation precedes you, and 60% of B2B (business to business) prospects have already made a decision before they reach out to your company. If you are applying for a job, your employer has already formed an impression based on your resume and your social profiles, so the question is how do you put your best foot forward? Today’s Finding Brave guest is a true expert in marketing and someone who truly understands the importance of building relationships, which is what she shares with us today.

Shama Hyder has built her business from a scrappy startup to an industry-leading agency, distinguished herself as an international marketing luminary, delivered keynotes to packed houses in more than 20 countries, and written a couple of bestselling books while she was at it. But it’s her nose for innovation that makes her the figure that CMOs seek out in droves to build their brand’s reputation, increase their market share, and deliver bottom-line results.

As the acclaimed author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, Shama has supported the growth of many of the most recognized brands.

As a result of her success, Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Business Week in 2009, one of the “Top 30 Under 30” Entrepreneurs in America by Inc. Magazine, and to the Forbes “30 Under 30” list of movers and shakers.

LinkedIn has named Shama as one of their “Top Voices” in Marketing & Social Media for four years running. Her online videos were awarded the “Hermes Gold award for Educational Programming in Electronic Media,” and most recently, she was honored with the “Global Empowerment award for Marketing and Technology” by Anokhi Media. In this episode, Shama reveals how every business problem is at its core a relationship problem, and how to address that problem. Brands will matter more than ever in 2020 and beyond, and it’s only by building effective relationships that companies will truly succeed.

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